Vodafone’s solutions helped
OYO, India’s largest hotel network, ensure better ROI on their marketing activities and become a Ready Business.
- OYO needed to generate higher quality business leads and improve the ROI on marketing activities
- They wanted to identify different customer segments across multiple cities
- OYO needed to create custom communication for these target audiences
- Vodafone’s Digital Engagement Platform, a proprietary analytics tool, helped filter target customers into groups such as business executives, frequent travellers, couples, tourists and youth for OYO
- Tailored messages with attractive offers were then pushed to each of these customer segments
- Lead generation showed significant improvements for OYO over their earlier process of regular SMS blasts
- Engagement was improved with tailor-made messages to specific customer segments
- The targeted messaging campaign resulted in improved ROI
So, let's make you a Ready Business too.
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