Daily Delivery 

Managing circulation and distribution through a BlackBerry® application.

  • ​Business Need

    Our client was a leading daily with a readership base of 15 million, operating 26 printing facilities across India with an installed capacity of 1.5 million copies per hour. From publication to rollout, there were several processes and people involved on a regular basis, everyday. The company wanted to monitor the entire printing process from publication to rollout, thus improving efficiency and minimising operational hurdles and difficulties.  

  • The Solution

    Vodafone provided the company with a BlackBerry® Enterprise Solution (BES) that connected them to their clients. The application worked on a BlackBerry® handset and was hosted on the client’s side in the MDS component of the BES. The client’s BlackBerry® handset was connected to the company’s servers and used the BES service to communicate. The server side of the application resided at the company’s Data Centre, which integrated with the company’s current system.        

  • Key Customer Benefits
    • All circulation data was captured live – from start of publishing till the distribution to the vendor
    • Business Managers used dashboards that allowed them to see live figures
    • Reports for unsold, off-take and outstanding stocks were generated at the click of a button
    • Employee performance and customer satisfaction was enhanced



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