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‘Vodafone Drive into the Big League’ Season 2 races ahead An opportunity for SMEs to ...

‘Vodafone Drive into the Big League’ Season 2 races ahead An opportunity for SMEs to take center stage with their logo on the Vodafone McLaren Mercedes cars at the 2nd Indian Grand Prix

Mumbai, 01/08/2012

Mumbai, August 1, 2012:  Vodafone India, one of India’s leading telecommunications service providers, has kick-started its activities for the second season of the motor racing event in India with season 2 of Vodafone Drive into the Big League. It extends an enviable opportunity to small and medium enterprises (SME’s) to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the second Indian Grand Prix to be held in Delhi from October 26-28, 2012. Vodafone received an overwhelming response to the first season with close to 80,000 entries which resulted in M/s ABC Consultants taking center stage with the race drivers and having its logo on the Vodafone McLaren Mercedes cars during the racing weekend.

Small and Medium Enterprises (SMEs) with a turnover between INR 10 crores and INR 250 crores and an employee base of less than 1000 are eligible to participate. Shortlisted finalists get to present their cases to an esteemed panel of experts where they will debate on a television reality series for the coveted top spot. Participants can register themselves on www.vodafone.in/bigleague.

Says Naveen Chopra, Director –Vodafone Business Services, Vodafone India, “Vodafone Drive into the Big League gave an opportunity to small and medium enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars and supported them towards an easier path to growth. We are happy with the success of this initiative as it helped us making significant in-roads into the small and medium business community. Encouraged with the overwhelming response received last year, we are taking this initiative forward in an attempt to give more enterprises an opportunity to showcase how they have used technology to enhance growth.”


Call for Entries

The call for entry for this activity which commenced last month will be open till end of August 2012 and is open to all SMEs across India. Season 2 of ‘Vodafone Drive into the Big League’ will be held at a much larger scale. Over a period of 45 days, the qualifiers will be conducted at 10 prominent SME industry hubs viz. Pune, Ahmedabad, Kolkata, Bhubaneswar, Delhi, Lucknow, Chandigarh, Coimbatore, Mangalore and Vishakhapatnam. 100 SME’s who have focused on technology as a key driver for growth will be invited for the contest in each of these venues and this would be telecast on a leading business channel during Sept-October 2012. Two winners from each venue will be selected to be the part of grand finale that will be held in Delhi closer to the Indian Grand Prix weekend.


Wild Card

There is a new element of wild card entry added to the contest this year.  The wild card entry will be chosen through a contest run on a social networking platform in August –September 2012. Out of the entries received, 3 enterprising businesses will get an opportunity to make an elevator pitch to Vodafone McLaren Mercedes team on how they have used technology to enhance their business productivity will be selected. One of these three will get a wild card entry into the grand finale.


Grand Finale

For the Grand Finale, 20 winners from the qualifying rounds and the wild card winner from the online contest will then debate on a reality show on a leading business channel all through September/October 2012 for the coveted spot.  In an 8 part reality television series, the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations. Overall, the show is a must watch for any established or budding entrepreneur to see how 21 different minds analyze business situations and find an easier path to growth.

About Vodafone Business Services

Serving the needs of an enterprise, Vodafone Business Services is a total communications offering that caters to all their Voice and Data, wireless and Fixed-line requirements. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise, SME division, National Corporate and key accounts. Since its inception, Vodafone Business Services has garnered over 3.3 million corporate customers in India and currently provides services to over 60,000 global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC. Through a dedicated team of Account Managers and Service Managers for each account, Vodafone Business Services offers a varied range of products and services such as Machine to Machine Solutions, Wireline Data Solutions (MPLS-VPN, Internet Leased Lines, domestic and international Leased Circuits), Office Wireline Voice (E1-DID), Toll Free Services, Conferencing and Collaboration, Application Mobility and Mobile Email & Connectivity Solutions to help enterprises (big and small) to enhance their productivity and efficiency. At the Frost & Sullivan Awards 2012, Vodafone Business Services won the “Best Enterprise Mobile Service Provider for the Year” award.


About Vodafone India:

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over INR 32,000 crores has operations across the country with over 152 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.

Vodafone India has been awarded the 'Best Marketing Company for 2011' in a survey conducted by a leading financial daily. The company received the 'Most Admired Telecom Operator' and 'Best 3G Operator' awards at the recent Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India.

At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in. Vodafone India has been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.

Vodafone Group is one of the world's largest mobile communications companies with revenue of £46.4bn and 404 million customers as on March 31, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com.


For further information, please contact
Mansi Tiwari I Vodafone India I 98198 18462 I mansi.tiwari@vodafone.com
Laliitha Aiyer | Adfactors PR | 9819023010 | laliitha.aiyer@adfactorspr.com

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