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Vodafone ‘Drive into the Big League - II’ comes to Pune, Maharashtra

Vodafone ‘Drive into the Big League - II’ comes to Pune, Maharashtra

Maharashtra and Goa (except Mumbai), 05/09/2012

Pune, September 5, 2012: Vodafone India Ltd., one of India’s leading telecommunications service providers, brings Vodafone Drive into the Big League to Pune, Maharashtra. The season II of this unique business property has received an unprecedented 270,000 entries. Vodafone Drive into the Big League is a unique initiative that extends an enviable opportunity to small and medium enterprises (SME’s) to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the Indian Grand Prix slated for October 26-28, 2012..

Around 5-7 shortlisted Indian SMEs from cities in around Mumbai, Pune and the state of Maharashtra and Goa will participate in a battle of wits at the city qualifying event in Pune this Friday, September 7, 2012. After another round of selection adjudged by a panel of Vodafone officials and jury expert, two winners will qualify for the Grand Finale of Vodafone Drive into the Big League, to be held in New Delhi, closer to the Grand Race Day..

Out of over 270,000 entries received nationally, around 30,000 were from Maharashtra and Goa. For the second consecutive year, SMEs in Maharashtra and Goa have been amongst the top aspirants for this unique and exciting initiative. Interestingly, it’s been noted that a large chunk of responses are from enterprises in the Manufacturing sector followed by Information and Communication.

Speaking about the contest, Ishmeet Singh, Business Head – Maharashtra and Goa, Vodafone India said, “Vodafone Drive into the Big League gives an opportunity to small and medium enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars and support them towards an easier path to growth. We are happy with the success of this initiative as it helped us making significant in-roads into the small and medium business community. We sincerely hope that the one of the winners from the qualifying rounds held here in Pune emerges as the winner of the season 2 of Vodafone Drive into the Big League and bags this enviable opportunity.”

From September 7 - 13, qualifying rounds of Vodafone Drive into the Big League -II are being held at 10 prominent SME industry hubs, including Pune. Two winners from each venue and a wild card winner from the online contest (a total of 21 SME contestants) will then debate on a reality show on a leading business channel all through September/October 2012 for the winning slot. In an 8 part reality television series, the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations.

In the first season of Vodafone Drive into the Big League, M/S ABC Consultants won the title amongst the 80,000 companies vying for the title and had their logo displayed on the Vodafone McLaren Mercedes car that raced in the first Indian Grand Prix.

Netizens seeking to know more about Vodafone India Drive into the Big League can log on to www.vodafone.in/bigleague..

About Vodafone Business Services

Serving the needs of an enterprise, Vodafone Business Services is a total communications offering that caters to all their Voice and Data, wireless and Fixed-line requirements. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise, SME division, National Corporate and key accounts. Since its inception, Vodafone Business Services has garnered over 3.3 million corporate customers in India and currently provides services to over 60,000 global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC. Through a dedicated team of Account Managers and Service Managers for each account, Vodafone Business Services offers a varied range of products and services such as Machine to Machine Solutions, Wireline Data Solutions (MPLS-VPN, Internet Leased Lines, domestic and international Leased Circuits), Office Wireline Voice (E1-DID), Toll Free Services, Conferencing and Collaboration, Application Mobility and Mobile Email & Connectivity Solutions to help enterprises (big and small) to enhance their productivity and efficiency. At the Frost & Sullivan Awards 2012, Vodafone Business Services won the “Best Enterprise Mobile Service Provider for the Year” award.


About Vodafone India:

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over INR 32,000 crores has operations across the country with over 152 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.

At the Global ET Telecom Awards 2012, Vodafone India received the award for ‘Value Services –Rural Innovation Category’. Vodafone India has been awarded the 'Best Marketing Company for 2011' in a survey conducted by a leading financial daily. The company received the 'Most Admired Telecom Operator' and 'Best 3G Operator' awards at the recent

Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India.

At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in. Vodafone India has been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.

Vodafone Group is one of the world's largest mobile communications companies with revenue of £46.4bn and 404 million customers as on March 31, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com.


For further information, please contact
Mansi Tiwari I Vodafone India I 98198 18462 I mansi.tiwari@vodafone.com
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