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HAVMOR ICE CREAM FROM GUJARAT WINS VODAFONE DRIVE INTO THE BIG LEAGUE SEASON 3

HAVMOR ICE CREAM FROM GUJARAT WINS VODAFONE DRIVE INTO THE BIG LEAGUE SEASON 3

Gujarat, 24/10/2013

Ahmedabad, October 24, 2013: Vodafone Business Services, the enterprise arm of Vodafone India, today announced the winners of Vodafone Drive into the Big League Season 3, a unique and innovative customer engagement initiative. After a rigorous two month process of selection and elimination, Ahmedabad-based Havmor Ice Cream Limited was declared the winner of Vodafone Drive into the Big League Season 3. The winners were announced on the eve of the Indian Grand Prix 2013, to be held at the Buddh International Circuit (BIC).

Vodafone Drive into the Big League Season 3 aimed to provide one lucky medium enterprise (a company with a turnover of Rs.100-500 Cr) a once-in-a-lifetime opportunity of getting its company logo take prestigious place on the Vodafone McLaren Mercedes cars that will race at the Indian Grand Prix 2013. The logo will take center stage, alongside multi-billion dollar brands, to be viewed by millions of television viewers across the globe.

Ankit Chona, Managing Director, Havmor Ice Cream Limited received this honour at the hands of Naveen Chopra, Director, Vodafone Business Services in the presence of Jenson Button, a racing icon and 2009 Formula One World Champion.

While speaking about the path breaking initiative, Vodafone Drive into the Big League (DiTBL) Season 3, Naveen Chopra, Director, Vodafone Business Services, said, “We are overwhelmed by the response to this unique initiative since the time we started in 2011. Over the past three years, Vodafone Drive into the Big League has been a great mutual enabler. The first two seasons of Vodafone DitBL were aimed at SMEs, but with the third season we decided to give this opportunity to a medium sized enterprise. It will provide the thrust necessary to translate their desire to join the big league into reality. This initiative has helped Vodafone Business Services to understand the goals and challenges of enterprises in the mid-segment and in turn connect with them to provide tailor made business solutions that meet their requirements and expectations.”

Receiving the coveted honour of being the guest sponsor, Ankit Chona, Managing Director, Havmor Ice Cream Limited said, “This is a hard to believe moment. I thank Vodafone for creating this wonderful platform for enabling medium sized enterprises like us to gain centre stage. It is a once-in-a-lifetime experience to see our logo being showcased on a global stage as the Vodafone McLaren Mercedes cars race through the circuit during the race weekend. This global opportunity is invaluable to us as it will help build more equity for our brand and will definitely propel us in joining the elite group of enterprises.”

About Vodafone Business Services

Serving the needs of businesses, Vodafone Business Services provides Voice and Data solutions across mobility and wireline platforms. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise (VGE), National Corporate (NC), Small and Medium Enterprise (SME) and the recently created vertical for Government customers. Vodafone Business Services has steadily taken leadership position and is currently providing both mobile and wireline services to global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC. Through a dedicated team of Account Managers and Service Managers, Vodafone Business Services offers a varied range of products and services such as Machine to Machine Solutions, Wireline Data Solutions (MPLS-VPN, Internet Leased Lines, domestic and international Leased Circuits), Office Wireline Voice (E1-DID), Toll Free Services, Conferencing and Collaboration, Application Mobility and Mobile Email & Connectivity Solutions to help enterprises (big and small) to enhance their productivity and efficiency. Vodafone Business Services has won the Frost & Sullivan “Best Enterprise Mobile Service Provider for the Year” award for three consecutive years in 2011, 2012 and 2013.


About Vodafone India:

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group to, becoming the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments.

The company received the ‘Best 3G services operator’ at the recent tele.net Telecom awards. In a survey conducted by Nielsen; Vodafone India has been recognized as the ‘Most Likeable Brand’ in the consumer services category. Vodafone India has also been making significant strides with its wide retail presence in the country. The company won the award for innovation in Retail, at International women leadership forum for Angel (all women) stores across the country. VIL also won the ‘Retailer of the Year’ in the mobile and telecom category at the Asia Retail Congress 2013. The company has been recognized as one of the ‘Best Employer of Choice’ in telecom sector by ‘Great Places to Work’ and. Vodafone Business Services has been awarded the “Best Enterprise Service Provider” at the Frost & Sullivan Awards for three consecutive years in 2011, 2012 and 2013.

As a value based organization, Vodafone is committed to achieving the highest standards of Health, Safety and Well-being not only for its employees but also for all its partners. For creating such a responsible culture in the organization, the company recently received the Golden Peacock Occupational Health & Safety Award 2013.

Vodafone Group is one of the world's largest mobile communications companies with over 408 million customers as on June 30, 2013. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com. Follow us on twitter @VodafoneIN

For further information, please contact:
Mansi Tiwari I Vodafone India I mansi.tiwari@vodafone.com
Sushmita Sarkar I Adfactors PR I sushmita.sarkar@adfactorspr.com

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