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Vodafone Analytics​​

Vodafone Analytics 

Get rich insights into customer behaviour and preferences for your business and use them to target customers through the right channels. T​his will help you make the right strategic decisions to increase digital engagement and convert generated leads.

Here's how Vodafone Analytics can help your business:

Digital Engagement Platform

A complete model for reaching targeted potential customers

Identify Target Customers 

Identify target customers
based on their preferences

Optimize Mobile Promotions 

Optimise your mobile promotions
to improve success rate

Maximise Return on Investment 

Maximise Return on Investment on
your marketing spend

Precise filtration* helps reach maximum volume of desired target audience with minimum cost per conversion.

Your business can leverage the below channels to reach your target customers:

  • SMS: Targeting relevant audience through conventional Text messages and WAP link pushes
  • Out Bound Dialler (OBD): Brand/Product promotions through automated voice calls to targeted audience
  • Rich Content Media (MMS): Send videos, images, slideshows: promotions in rich media
  • Digital Banners: Display banner ads, Programmatic marketing

*based on filtration criteria like Age, ARPU, Gender, Prepaid/Postpaid, Handset Price, Handset Type (Smartphone/Feature Phone), Location (Circle, City, District, Pin-code), Data User/Non-Data User etc.

Location Analytics

Identify the right location to expand your enterprise’s retail footprints through anonymised and aggregated data.

Location Analytics can help you to:

Segmentation 

Determine the best location for
a new stores based on segmentation

Understand and Compare Performance 

Understand and compare the performance
of individual branches for retail chains/banks

Compare Data 

Use data to compare how your
business is performing vs. competition

Location Insights 

Access location insights aggregated
over a period of time

The future is exciting. Ready?

Call 1800-123-123-123, to know more details
analytics.in@vodafone.com or request a call back click here

*based on filtration criteria like Age, ARPU, Gender, Prepaid/Postpaid, Handset Price, Handset Type (Smartphone/Feature Phone),
Location (Circle, City, District, Pin-code), Data User/Non-Data User etc.

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All content, information and/or links provided within this web site or the site linking to this disclaimer, are offered only as general information. This is to further inform the subscribers /customers / users that by clicking on the link , you will enter the website of a third party which is not owned, controlled or endorsed by Vodafone India Limited and its affiliates ("Vodafone"). Such information is provided only for the convenience of the subscribers / customers / users and Vodafone does not undertake any liability or responsibility for the details, accuracy, completeness or correct sequence of any content or information provided in the linked site. Neither Vodafone nor any of its agents or licensors shall be liable for any direct, indirect, incidental, special or consequential loss or damages (including, without limitation for loss of profit, business opportunity or loss of goodwill) whatsoever, whether in contract, tort, misrepresentation or otherwise arising from the use of the linked site. The information available on the website is subject to change, update, revision, verification and amendment without notice and such information may change materially.

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