Vodafone Analytics

Get rich insights into customer behaviour and preferences for your business and use them to target customers through the right channels. This will help you make the right strategic decisions to increase digital engagement and convert generated leads.

Precise filtration* helps reach maximum volume of desired target audience with minimum cost per conversion.


Your business can leverage the below channels to reach your target customers:


  • SMS: Targeting relevant audience through conventional Text messages and WAP link pushes
  • Out Bound Dialler (OBD): Brand/Product promotions through automated voice calls to targeted audience
  • Rich Content Media (MMS): Send videos, images, slideshows: promotions in rich media
  • Digital Banners: Display banner ads, Programmatic marketing


*based on filtration criteria like Age, ARPU, Gender, Prepaid/Postpaid, Handset Price, Handset Type (Smartphone/Feature Phone), Location (Circle, City, District, Pin-code), Data User/Non-Data User etc.


Determine the best location for a new stores based on segmentation

Use data to compare how your business is performing vs. competition

Understand and compare the performance of individual branches for retail chains/banks

Access location insights aggregated over a period of time

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