Chandigarh, August 27, 2009: Vodafone Essar, one of India’s leading cellular services providers, today launched ‘Vodafone Music Junction’ (VMJ) – a destination for listening to a range of songs - for its customers in Punjab. VMJ enables Vodafone customers to listen to more than one lakh songs from various genres in 23 different languages! Vodafone customers can purchase various packages, charged at an underlying rate of Rs. 1 per minute, to avail the service. Vodafone Customers can also create their own play lists and listen to their personal favorite songs at anytime.
Once the purchased minutes get over, Vodafone customers can reactivate the service through Top up options available at Rs.30, Rs.20 and Rs.10.
Vodafone customers can SMS ACT VMJ to 111 (for Postpaid subscribers) and 144 (for Prepaid subscribers) for easy activation of Vodafone Music Junction service. In addition, they can call 543213 (Toll Free) to activate the service (for Postpaid & Prepaid subscribers).
Mr. Rajiv Kohli – Chief Executive Officer, Vodafone Essar - Punjab said, “We have always aimed to bring maximum value to our customers. The Music Junction is another step towards offering our customers a wide range of music collection at affordable rates.”
About Vodafone Essar Limited
Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 78.68 million customers**.
Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.
Vodafone Group is the world’s leading international mobile communications corporation. It currently has equity interests in 31 countries across 5 continents and 40 partner networks with over 315 million proportionate customers worldwide. The Essar Group is Vodafone’s principal partner in India.
The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.
**Figures from Cellular Operators Association of India July 31, 2009.
For more information, contact:
Himaank Tripathi
Genesis Burson-Marsteller
Vodafone: +91-98735 70095
email: himaank.tripathi@bm.com