Lights, camera, online 

It can be hard to bring about changes in a family business. Roles and business plans are set in stone, and no one wants anything to change. Yet, change, is inevitable -- especially with digital interactions and technology influencing all aspects of a business.

Here are some approaches to consider when planning to implement a change in your family business:

  • Business Need

    Miraj Cinemas, a chain of multiplexes in the entertainment sector, was established in 2003. A part of the Miraj Group conglomerate, it is currently a fast-growing brand. Since most competitors offer online booking services, Miraj Cinemas wanted a fast and secure connection for their customers to book tickets at their convenience.

  • The Solution

    To address this issue of huge significance and scale, Vodafone offered Miraj Cinemas their MPLS VPN solution. This was a holistic service spanning MPLS connections, with high-speed internet and a secure gateway for transactions, across 33 locations of their choice.   

  • Business Benefits
    • This solution helped Miraj Cinemas reach out to more customers
    • The high-speed internet and secure gateway facilitated faster bookings with a safe means of transaction
    • The number of online bookings increased greatly
    • This was both a cause and consequence of better employee efficiency and productivity
    • The medium soon became a dedicated means to connect with customers and serve them better



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