Keeping customers in touch, always 


Localbanya gets a strong identity and recall among their customers

  • Business Need

    With over 14000 products, Localbanya is India’s premier online convenience store. As a new entrant though, they wished to cater to their customers in a better manner and gain top-of-mind recall. A key challenge in this objective was providing customers with a single phone number to streamline functioning and ease of communication.

  • The Solution

    Vodafone Toll Free Services provided Localbanya with a customised toll free number, which would be easy to remember. This became an effective medium for customers to inquire about, place and follow up orders. Through a time-based routing system, calls would be directed to different routes based on the call load in different shifts.  

  • Business Benefits
    • The introduction of a toll free number completed Localbanya’s identity in customers’ eyes
    • This channelised medium of communication led to an effective medium for customers to place orders and follow up
    • Their customers enjoyed an enhanced shopping and service delivery and experience



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